There has been much debate on a new start-up company named Screening Room. The company, backed by Sean Parker and Prem Akkaraju, would offer new releases at home for $50. The film would be released the same day as it is in theaters. The idea behind the company was to ain for an older audience, parents and elderly, who might have trouble making it to the theater due to responsibilities or disabilities. The company plans to give studios a large cut of the profit, while also giving their customers two tickets to see the film at cinemas as well.
The company has made some waves, with studios fighting against the idea of films being released earlier at the home, due to the impact that would have on business. Even with the backlash from the studios, big names have come out to back Screening Room, including Steven Spielberg, Peter Jackson, J.J. Abrams, Brian Grazer and Ron Howard. A few of them have invested money in the company, but all are shareholders in the start up.
What do you think of this new crazy idea? Not have to go to the theater to see that brand new movie? Avoid the crowds and the stress of finding a babysitter? Sadly, the price is hefty for this new idea, as not only will you have to pay the $50 fee per movie, but you’ll have to buy the $150 set-top box that would give you access to the films. So, yes a nice idea, but realistically to see your first movie at home, you’ll spend $200 dollars. It all depends on whether or not the price is worth it.
Share your opinions in the comments below. Do you think this will take off and be successful?